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Program Awareness and Marketing Finances Evaluation Home

You’ve established a wonderful program and now need to build awareness with families and throughout the community. Kids Discover the Trail! has employed the following ideas.

In 2009 we established a KDT! marketing committee which will meet throughout the year and work with the IPEI public relations committee.

  • KDT! brochure at DT sites & distributed through Ithaca at selected locations
  • KDT! display & banners on display at Discovery Trail sites, ICSD elementary buildings and community events
  • IPEI has assigned a representative to each elementary building. The IPEI rep visits the school, speaks at PTA meetings 1-2x a school year and engages the parents/caregivers
  • IPEI board member(s) speak 2x a year at the elementary principal meetings
  • Annual presentation at ICSD board meeting by DT director and IPEI board member
  • 3D cinemation posting series of KDT! video stories on ICSD home page with links to DT websites
  • KDT! posters for elementary buildings and DT sites
  • KDT! news updates in elementary newsletters
  • KDT! nametags for use on field trips that will hopefully make it home as another visual reminder of the program
  • KDT! Books extends the learning opportunities by giving each student a take home book as a keepsake from their Discovery Trail site visit. The books include promotional information on KDT! and suggestions on how to extend their learning experience.